Our belief

Software is changing. Great products don't have to be replaced.

This year made it clear: what worked before in software won't work next. Coding agents now build in weeks what took teams years, and incumbents are feeling it. But great products don't need to be replaced. They can evolve.

Our mission

Let the people who use software shape it.

Incumbents and challengers alike have to keep their products evolving. The customers who use them every day know best how. We let them shape that software, and show the teams building it exactly what to ship next. Everyone wins.

Our vision

Personalised software.

Today, every change a customer makes is reviewed by the team before it ships. That review is what makes feedhack a feedback tool. Remove it, and software adapts to each person the moment they ask. We're building towards a future where software flows like water, shaped by whoever uses it. From finite to infinite.

The team

Portrait of Viktor Lindell

Viktor Lindell

Co-founder & CEO

KTH, MSc Financial Mathematics.

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Portrait of Peder Madsen

Peder Madsen

Co-founder & CTO

KTH, MSc Machine Learning.

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